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Analytics Dashboard

The Postlane dashboard shows how much traffic each of your posts has driven to your site. Open the desktop app, select a repository, and click the Analytics tab.

Metrics​

Sessions from Postlane posts -- the total number of page-view events recorded from visitors who arrived via a Postlane post link (utm_source=postlane). One visitor clicking one link counts as one session.

Unique posts that drove traffic -- the number of distinct posts (identified by the utm_content parameter) that generated at least one session.

Top-performing post -- the post that generated the most sessions, with a direct link to open it in the editor.

How attribution works​

Every link generated by Postlane includes two UTM parameters:

  • utm_source=postlane -- identifies the traffic as coming from a Postlane post
  • utm_content=posts%2F2024-01-15-my-post -- identifies the specific post folder (URL-encoded)

When a visitor lands on your site with utm_source=postlane, the tracking snippet reads utm_content, strips the URL encoding, and matches it to the post folder in your repository. The session is attributed to that post.

If you edit the link manually and remove or change utm_content, the session will still be counted under Analytics but will appear as "unattributed" rather than linked to a specific post.

Data delay​

Events arrive in the dashboard within approximately 60 seconds of the page load. There is no daily batch delay -- the dashboard reflects near-real-time data.

What is not tracked​

The dashboard does not show:

  • Visitors who did not arrive from a Postlane post link
  • What visitors did after arriving (pages visited, time on site, conversions)
  • Returning visitors vs new visitors
  • Geographic or device breakdown

For broader site analytics, use a general analytics tool alongside p.js. See Install the Snippet for notes on coexistence.