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Publer

Free tier: 10 posts per month across all platforms. Upgrading starts at $12/month.

Publer is a social media scheduling tool that supports X, LinkedIn, Facebook, Instagram, Pinterest, TikTok, YouTube, and Google Business Profile.

1. What Postlane uses it for

Postlane sends post content and a scheduled time to Publer's API. Publer delivers the post to the social network at the scheduled time. Your social account credentials live in Publer -- Postlane only passes the content.

2. Pricing

Publer's free tier allows 10 posts per month. When you reach the limit, Postlane's fallback chain will automatically try your next configured provider -- so pairing Publer with another free-tier provider keeps posts flowing without upgrading.

Paid plans start at approximately $12/month and are recommended if you post daily. See publer.io/pricing for current pricing.

3. Create an account and get your API key

  1. Sign up at publer.io and connect your social profiles
  2. In the Publer dashboard, go to Settings → Developer → API Key
  3. Copy the API key

4. Enter the key in Postlane

  1. Open the Postlane desktop app and go to Settings → Scheduler
  2. Click Add provider and select Publer
  3. Paste the API key and click Save
  4. Click Test connection -- a green checkmark confirms the key is valid

5. Per-repo override

To use a different Publer account for a specific repository, open the Postlane desktop app and go to Settings → Repos → [repo name] → Configure → Scheduler. See Per-repo Scheduler for full details.

6. Using Publer as a fallback

To add Publer to your fallback chain, open the Postlane desktop app and go to Settings → Scheduler → Fallback order. See Fallback Chain for full details.

7. Troubleshooting

403 error -- free tier limit reached

Upgrade your Publer plan or configure a fallback provider. Postlane will show a banner on the affected post with a link to your Publer billing page.

401 error -- invalid API key

Re-copy the API key from Publer's dashboard. Make sure you are copying the key from Settings → Developer, not from another section.

Post not appearing on the social platform

Check Publer's dashboard directly -- the post may be pending, failed, or held for review. Publer's activity log shows the delivery status.